About
Cory embodies a philosophy of leadership that’s as deeply personal as it is professional. His relationship-based approach to revenue generation is not a strategy, but a mindset that positions him as a cultivator of potential—seeing beyond the horizon of immediate gains to the broader field of long-term mutual growth. Cory foster’s an environment where trust is the currency and commitment to shared success is the investment, yielding dividends in loyalty, teamwork, and sustainable achievement.
A proud Idaho Falls native, Cory finds joy in family time on their Idaho ranch. He is married to Camille and has two daughters, Kasidee and Sophee, a son-in-law, Heath, and a ranch son, Drew. A self-proclaimed Cowboy at Heart, Cory lives by the cowboy code, which emphasizes values such as honesty, integrity, and hard work. He relishes the early mornings spent doing chores and working cattle, believing that these experiences ground him and shape his approach to business and life.
Cory has over 30 years of external experience, including revenue generation, marketing and public relations. He dedicated 20 years of his career to college athletics, with stops at Idaho State University, University of Utah and The University of Nevada. While in athletics, Cory oversaw fundraising, revenue development, ticket operations and ticket sales, marketing, and capital projects. He and his teams at University of Utah generated record-breaking revenue and fundraising dollars. Cory also helped lead many capital campaign projects and was part of the transition team moving Utah Athletics from the Mountain West Conference to the Pac-12 Conference and was a member of the National Athletics Directors Association.
Cory left athletics in 2016 and spent 7 years in long-term care pharmacy, gaining a keen understanding of senior care. Throughout his career, he has consistently made a direct impact on every organization he has worked with. During the past several years, Cory has led external development and sales in long-term care pharmaceuticals and 503B compounding. While leading the sales team, Cory’s department doubled new revenue goals each year. He has a love for the healthcare industry and the positive impact it has on individuals. In 2023, driven by his mission to make a broader impact, Cory joined BIG Rev Group. Here, he dedicates his talents to helping companies achieve their revenue targets and scale new heights. By identifying and filling gaps, he ensures that organizations can effectively reach their objectives. Through strategic planning, innovative marketing, and tailored revenue solutions, BIG Rev Group empowers organizations to unlock their full potential. Cory’s strengths as an activator and maximizer, combined with his unwavering belief in the mission, underpin his relentless pursuit of excellence and success.
Cory holds two degrees: a Bachelor of Science in Physical Education from Idaho State University and a Master of Science from California University of Pennsylvania.
Cory Meyer
“Spread love everywhere you go. Let no one ever come to you without leaving happier.”
– Mother Teresa
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